Digital ad firm Integral Ad Science is laying off 13% of staff

Digital ad firm Integral Ad Science is laying off 13% of staff



IAS CEO Lisa Utzschneider

Integral Ad Science

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Integral Ad Science is going through a round of layoffs — bringing the company’s headcount down to 800 people.
The cuts come months after big leadership changes.
The firm is the latest adtech to make layoffs due to economic uncertainty.

Integral Ad Science plans to lay off 13% of staffers — or 120 people — as the ad industry reacts to an economic downturn.

The adtech firm disclosed the layoffs in an 8-K form filed Dec. 7 with the SEC. IAS described the layoffs as “necessary to better align resources” to become more efficient and productive. IAS also said that it expects to pay between $5 million and $7 million in severance and benefit costs during the fourth quarter. 

IAS CEO Lisa Utzschneider said that the layoffs bring the company’s headcount to 800 people, a similar size to February 2022. IAS declined to say which departments are affected by the layoffs.

“While it is always unfortunate when anyone loses their job, it had become clear that we over-hired in some areas,” Utzschneider said in an emailed statement. “As a result, we are better aligning resources to put greater emphasis on growth and ensuring we have the right people in place to help us continue delivering the absolute best products to our customers. I take full responsibility for this outcome.”

The layoffs come shortly after big leadership shakeups at IAS. One-third of the company’s C-Suite — including its head of marketing, finance, and revenue execs — left earlier this year. IAS has recently hired Khurrum Malik as chief marketing officer and Tania Secor as chief financial officer.

IAS is one of a few brand safety adtech companies that help advertisers target digital ads and keeps their ads from appearing next to content they deem objectionable. IAS went public in 2020 and its competitors include DoubleVerify, Oracle-owned Grapeshot, and Zefr. Despite the layoffs, IAS slightly increased its expected fourth-quarter revenue from $110 million to $113 million, according to the 8-K form.

The economic downturn has caused a number of adtech firms to trim their staffs including InfoSum and Taboola.



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